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2019年终盘点 | 十大新国货品牌崛起,你知道几个?

2020-01-03 10:57:40    来源:    阅读:1

复星医药

2019年终盘点 | 十大新国货品牌崛起,你知道几个?

导语:80后对国货的态度是“丑拒、low拒”,90后对国货的认知是“我潮我喜欢”。

WEN| ZHANGYAKUN

复星医药LAIYUAN| DolphinHAITUNZHIKU(ID:haitunzhiku )

复星医药QUNIANSHUANGSHIYIDANGTIAN,TIANMAOCAIZHUANGPINLEIXIAOSHOUEGUANJUNBUSHI黄金配资 YIXIANPINPAIYASHILANDAI,YEBUSHI112SUIGAOLINGDEOULAIYA,ERSHICHENGLISHIJIANJINSANNIANDE“GUOHUOCAIZHUANGDUJIAOSHOU”WANMEIRIJI。ZAITIANMAOGONGBUDESHUANGSHIYIMEIZHUANGPINPAITOP10PAIXINGBANGZHONG,ZIRANTANG、BAIQUELING、WANMEIRIJIHEWEINUONAZEYIGUOCHANPINPAIDEZITAIYUYIZHONG黄金配资 DAPAIBIJIANERLI。

HUIGUGUOQUJINIANDETIANMAOSHUANGSHIYIPAIXINGBANG,KEYIKANCHUDANJIUMEIZHUANGPINLEIERYAN,GUOHUOPINPAIYONGYOUYUELAIYUEDUODEHUAYUQUAN,ERZHEIXIEPINPAIZHONG,HOUQIZHIXIUYEYUELAIYUEDUO,CHENGWEIBANGDANZHONGYIDAOJINGLIDEFENGJINGXIAN。

2019年终盘点 | 十大新国货品牌崛起,你知道几个?

HAITUNFENXISHIZHENGLI

QUNIANTIANMAODE“SHUANGSHIYI”YIYUANJULEBUGONGYOU299GEPINPAIRUWEI,GUOHUOPINPAIZHANJULEBANBIJIANGSHAN。QIZHONG,CHULEMEIDE、HUAWEI、HAIERDENGLAOPAIQIYE,HAIYOUQUANMIANSHIDAI、HFP、wis、ZHONGXUEGAODENGYIZHONGNIANQINGDEGUOHUOPINPAIYEDOUQIANGSHIJINRUDAOLEYIYUANJULEBU。YIQIE股票配资 DOUZHIXIANGYIGESHISHI:GUOHUOXINPINPAIDECHUNTIANDAOLAILE。

JINLIANGNIAN,SUIZHE90HOU、00HOUCHENGWEIXIAOFEIZHUTI,XIAOFEIXINZHISHENGJIHEQIANBAOJIANGJIDEMAODUNYUELAIYUEMINGXIAN,YUSHICHUANTONGDEGAOXIAOFEIZHONGYANSHENGCHULAILEYITIAO“QINGSHE”SAIDAO。XIAOFEIZHEKEYIHUAZHONGDANGXIAOFEIPINDEQIAN,XIANGSHOUDAOJINSIYUGAODANGXIAOFEIDECHANPINYUFUWU。ZAIZHEIYANGDEXUQIUTUIDONGXIA,JINNIAN,SHANGBAIGEGUOHUOXINPINPAIZAIYIYEZHIJIAN“QIANSHUWANSHULIHUAKAI”,YUHOUCHUNSUNBANYONGXIANZAILINGSHOUSHICHANGSHANG。

ZUOWEIYIZHIYIJUNTUQIDEXINSHENGLILIANG,GUOHUOXINPINPAIJIDADEGAIBIANLEYONGHUDEXIAOFEIXIGUANHEXINZHI。TONGSHIYEJIAODONGLETOUZIQUANDEYICHICHUNSHUI。

复星医药WEICI,HAITUNZHIKUPANDIANJINLIANGNIANYIXUNMENGDEFAZHANTAISHIHUODETOUZIFANGGAODUGUANZHUDESHIDAGUOHUOXINPINPAI,BINGTANJIUZHEIXIEPINPAIDAZAOCHENGGONGDEMIJUE。

2019年终盘点 | 十大新国货品牌崛起,你知道几个?

HAITUNFENXISHIZHENGLI

KEYIKANCHU,DABUFENPINPAIJIZHONGZAIMEIZHUANGHECANYINXINGYE。YINWEISHOUXIAN,YANZHIJINGJIKAISHIZAI90HE00HOUXIAOFEIZHEZHIJIANXUNSUJUEQI,MEIZHUANGHECANYINDECHANPINGENGSHIHEZUOCHUGAOYANZHIDEBAOZHUANG;QICI,ZHEILIANGGEXINGYEDESHICHANGKONGJIANZUGOUDA,KEYIZAIDUANSHIJIANNEIXUNSUJUJILIULIANGPAOCHUXIAOLIANG,JIYINGXIAOFANGMIANDAYOUWENZHANGKEZUO;ZUIHOU,YOUYUXIAOLIANGDA,ZAIGONGYINGLIANHEYIJIANENGLIFANGMIANHUIGENGYOUHUAYUQUAN,ZHEIYIWEIZHEZAITONGYANGLIRUNKONGJIANXIA,JIAGEGENGDI,JIANGDIJIAGAOPINZHIDESHANGPINCHENGXIANJIXIAOFEIZHE。

ZHEIXIEBUJINSHIGUOHUOXINPINPAIDADUOJIZHONGZAICANYINMEIZHUANGXINGYEDEYUANYIN,YESHIZHEIXIEPINPAIDAZAOCHENGGONGDEYUANYIN。JIANERYANZHI,JIUSHISHIYUYANZHI、QIANGYUQUDAO、ZHONGYU“XINGJIABI”ZHEISANZHONGYINGXIAOFANGSHI。

 始于赏心悦目的颜值

复星医药DANGXIAXIAOFEIPINPAIDEDIYISHENGCHANLISHISHENME?YANZHI。SHISHISHANG,YIZHIYILAI,YANZHIDOUSHICHANPINBUKEHUOQUEDEYIGEWEIDU,RUJINYUYIWANGBUTONGDESHI,XIAOFEIZHEZAIXUANZEPINPAISHI,YANZHIDEQUANZHONGBIANDEYUELAIYUEGAO。YINWEIDUIYUGUOHUOXINPINPAIDEDADUOSHUSHOUZHONG——90HOULAISHUO,ZAISHEJIAOMEITISHIDAI,TAMENDUIMEIDEZHUIQIUGENGGAO。SUOYICHANPINCHULEBENSHENJUYOUDEGONGNENG,HAIBEIYAOQIUYONGYOUYIXIANGJIAFENSHUXING,NEIJIUSHIYONGYUCHUANBO。

复星医药DUIYUYOUDERENLAISHUO,YUCHANPINBENSHENDETIYANJIZIJIDAILAIDEYUYUEBIQILAI,ZAIGEZHONGSHEJIAOMEITISHANGSHOUHUOGENGDUODEDIANZANHUOXURANGTAMENGENGWEIMANZU。YINCI,DUIYUXUDUOPINPAILAISHUO,WEIBO、PENGYOUQUAN、DOUYINDENGSHEJIAOPINGTAIYIJINGCHENGWEIXINPINTUIGUANGDEZHONGYAOZHENDI。YIKUANCHANPINSHIBUSHIHEPAIZHAOFENXIANGDAOSHEJIAOWANGLUO,CHENGWEIXINPINYANFADEZHONGYAOKAOLIANGYINSU。

JIYUCI,ZHONGXUEGAOCHUANGZAOLEQUANQIUDUYIWUERDEWAPIANSHEJI,WANMEIRIJIXIANHOUTUICHUYUDiscoveryHEGUOJIADILILIANMINGDEYANYINGPAN,NAIXUEDECHAWEILERANGNVXINGXIAOFEIZHENAZHECHANPINPAIZHAOSHIXIAOGUOGENGHAO,JIANGCHANPINDEBEIZISHEJIDEGENGWEIXIUZHANG。

2019年终盘点 | 十大新国货品牌崛起,你知道几个?

DANGRAN,ZAICHANPINKUAISUDIEDAIDEMEIZHUANGHECANYINXINGYE,ZAIBAOZHUANGSHANGHUAXINSIJINXING“CHUANGXIN”YESHIPINPAIDEBIJINZHILU。GAOYANZHISHIPINPAIYINGXIAODEDIYIBU,DANSHIHAIYUANYUANBUGOU。WANMEIRIJICHENGLICHUQIWEINENGJIQIJIAODADESHUIHUA,ERZAIJIANGXIAOHONGSHUZUOWEIZHONGDIANYINGXIAOQUDAOHOU,ZEYINGLAILEZHIDEFEIYUE。ZHEISHUOMINGQUDAODUIYUPINPAIYINGXIAOJUYOUBUKETIDAIDEZUOYONG。

► 强于多渠道的营销方式

DUIYUMIANXIANGNIANQINGXIAOFEIZHEDEPINPAILAISHUO,XINMEITISHIYINGXIAOCHENGGONGDEGUANJIAN,QIZHONGDAIYOUQIANGSHEJIAOHEZHONGCAOSHUXINGDEXIAOHONGSHUJIUSHIXUDUOXINPINPAI,YOUQISHIMEIZHUANGPINPAIXINGQIDEZHONGYAOPINGTAI。2018NIAN5YUE17HAO,ZHANGSHAOHANZAIXIAOHONGSHUSHANGFABUZHONGCAOTIE,TUIJIANWANMEIRIJIDEYIKUANCHUNYOU,SHIWANMEIRIJIZAIXIAOHONGSHUZAOSHIDEDIYIBU。

JIEXIALAI,TOUBUHEYAOBUKOLMENKAISHIJIEGUOJIELIBANG,JIXUXIANGXIACHUANBO。JINNIAN3YUE20RI,LIJIAQIZAIXIAOHONGSHUFABUYIKUANWANMEIRIJIDEFANZHONGLICHUNYOU。TONGGUOQUANTAOSHISE,ZAIYISHENGYOUYISHENGDE“OMG”、“Amazing”ZHONG,ZUIHOUTUIJIANCHUSIZHI“BIMAISE”。JINJIEZHE,YAOBUKOLDEZHONGCAOTIEYEPUTIANGAIDIDECHUXIANZAI基金配资 SHANG。SUIRANMOUXIEKOLDEFENSIZAIJIQIANMINGDAOJIWANMINGZHIJIAN,YINGXIANGLIBINGBUGAO,DANTAMENDENEIRONGFEICHANGXIANGXI,JIYIYINQIHAOGAN。

ERZAIXIAOHONGSHUSOUSUOXICHA,JIEGUOXIANSHIXIANGGUANBIJICHAOGUO8WANTIAO,ZHEIXIEBIJIDOUSHIZHUDA“GONGLVE、TUIJIAN、XINPIN”DENGYONGHUZAIYIDEBIAOQIAN,BINGFUYIJINGMEIDETUWEN,XIYINNIANQINGXIAOFEIZHEDEZHUYI。

2019年终盘点 | 十大新国货品牌崛起,你知道几个?

复星医药CHULEXIAOHONGSHU,DUANSHIPINHEZHIBOYEWEIPINPAIYINGXIAODAILAILEJUDADESHIDAIJIYU。MUQIAN,XUDUOPINPAIZAIDOUYIN、BZHANZHEIXIENEIRONGPINLEIGENGJIAFENGFU、DAIYOUSHEJIAOSHUXINGQIEYONGHUYINIANQINGRENWEIZHUDENEIRONGSHEQUPINGTAISHANG,YEDAJIANQIZIJIDEPINPAIZHUANSHULIULIANG。

复星医药BIRUWANMEIRIJIDETANXIANJIAYANYINGTUICHUSHI,JIUHEDOUYINSHANGDEMEIZHUANGKOL“CHENCAINI”JINXINGHEZUO。ZAISHIPINDEZUOXIAFANGHAIFUSHANGLESHANGPINLIANJIE,BINGHAIJIASHANGLE“CHENCAINIZHUANSHU”DEZIYANG。ZUIHOU,CHENCAINIYITIAOSHIPINHUOZAN12WAN,SHOUCHU3600JIAN,XIAOSHOUE36WAN。

复星医药CHULEYISHANGQUDAO,WEIBODAVYIJIWEIXINGONGZHONGHAOYESHIYINGXIAODEZHONGYAOZHENDI,WANQUANMIAOZHUNNIANQINGXIAOFEIZHE,LAOLAODIZHUAZHUNIANQINGREN“BUYONGYICIJIUout”DETEDIAN。JINZUIDADEKENENGRANGPINPAIDEMINGZICHUXIANZAIDAJIADESHIXIANLI。

ERXIANGXICHAZHEIZHONGYONGYOUXIANXIAHUODONGDEPINPAI,HAIHUICAIQUJIEYINGXIAODECELVE,TONGGUOCAIQUQUCANKONGZHI、XIANLIANGKONGZHIHEGOUMAITIAOJIANKONGZHIDENGCUOSHIKONGZHIGOUMAI,YINGZAOPAIZHANGDUI、GONGBUYINGQIUDEFENWEI,JINYIBUCIJILUGUOGUKEDEGOUMAIYUWANG。LIYONGLE“RENWUWOYOU”DEXUANYAOXINLIHE“RENYOUWOWU”DEPANBIXINLI,CHANSHENGFEICHANGHAODEYINGXIAOXIAOGUO。

RUGUOSHUOYANZHIHEYINGXIAOSHICONGWAIBUJINXINGYINGXIAO,NEIMECHANPIN“XINGJIABI”JIUSHICONGNEIBUJINXINGYINGXIAO,TIGAOLEYONGHUDEZHUANHUALVYUFUGOULV。

► 忠于贯彻始终的“性价比”

复星医药CICHUDEXINGJIABI,BINGFEIZHENZHENGYIYISHANGDEXINGJIABI,ERSHITONGGUOYINGXIAOXUANCHUAN,RANGXIAOFEIZHERENWEICHANPINYOUDAPAIDEPINZHI,ZAIFUYIQINRENDEJIAGE,YIDADAOZHANLINGYONGHUXINZHIDEMUDE。XIAOFEIZHERENWEIGUOHUOXINPINPAIJUYOUCHAOGAODEXINGJIABI,SHIXINGUOHUOJUEQIDEGENBENYUANYIN。

ZAICANYINXINGYE,YIXICHAHEZHONGXUEGAOWEILI。JUZAOQIANDEBAODAO,XICHACHAYUANLIAODECHENGBENZAI400YUAN/JIN,FANGZAICHUANTONGCHAXINGYENEISHUYUZHONGGAODUANSHUIZHUN。GUIMOHUAXIAOYIKEYIDAILAIHOUDUANDEYIJIAKONGJIAN,YOUZHIYUANLIAOTIXIANCHAYINPINZHILIANG。ZAIJIAGESHANG,XICHACHANPINJIAGEKUADUDA,ZHULIJIAWEIZAI20-30YUAN,XIANGJIAOYUPINZHIXIANGSIDEJINGZHENGZHE,YOUYIDINGJIAGEYOUSHI;GENJIAWEIGENGDIDEJINGZHENGZHEXIANGBI,PINZHIGENGWEIGAODUAN;YUXINGBAKEDENGZHULIUKAFEIDIANXIANGBI,JIAGEYOUYOUYOUSHI。

复星医药DUIYUDANGDAI“JINGZHIQIONG”DENIANQINGXIAOFEIZHELAISHUO,PINPAIWANGWANGBUSHIXIAOFEISHIKAOLVDESHOUYAOYINSU,ERSHIJIAGE、PINZHIHEFUWU。YEZHENGYINRUCI,GUOHUOXINPINPAICAIYOULEBEIZHONGXINXUANZEDEJIHUI。XICHAJIUSHIZAIMANZUXIAOFEIZHEDUIYUPINZHIYUFUWUDENGFANGMIANDETONGSHI,WEIGUKEDAILAILEJIAOGAODEXINGJIABITIYAN,QIDAOJINSHANGTIANHUADEXIAOGUO。

LINGWAI,XICHAYIKAISHIJIUYIGAOZHILIANG、GAO“BIGE”DEXINGXIANGSHIREN,WEILEJIZIJICHUANGZAOJINBUDEKONGJIAN,XICHAJIANGCHUANGXINYEQUANMIANSHENTOUDAOLEPINPAIDEDAZAOZHIZHONG。XICHAMEINIANDOUYAOZAIGONGSINEIBUJUBANCHUANGYIYINLIAODASAI,HAOZHAOQUANYUANCANSAI,ZAINIANHUISHIHUODEHAOPINGZUIDUODEYINPINCHUANGZUOZHE,KEYIYINGQUDAJIANG。

TIQIZHONGXUEGAO,HENDUORENDIYIYINXIANGSHIZUIGUIDEXUEGAO,GENXINGJIABIBUZHANBIAN。DANSHIYUXICHADECHUANGXINLINIANBUTONG,JIANGCHANPINDAZAODAOJIZHI,CAINENGCHENGWEIWUFATIDAIDE。ZHONGXUEGAODE“XING”TIXIANZAICHANPINHEFUWUDEJIEHESHANG。ZAICHANPINSHANG,QIQUANTIANRANWUTIANJIADEYUANLIAO、QUANQIUWEIYIYIGECHUNJIEGANDEKEJIANGJIETIANRANBANGQIAN,DOUSHIJIANGZHONGXUEGAODE“JIZHI”PINPAILINIANZUODAOLEZUIDAHUA。

ERZAIXIANXIATIYANDIAN,ZHONGXUEGAOYEBAYONGHUTIYANZUODAOLEJIZHI。ZHONGXUEGAOYAOQIUDIANYUANBIXUSHUANGSHOUNAZHECHANPIN,SIKAIBAOZHUANGSONGDAOXIAOFEIZHEMIANQIAN。ZHEIGEHUANJIEBUSHIWEILELIMAO,ERSHILIUJIDIANYUANZUIHOULIANGSANMIAOKANYIKAN,CHANPINSHIBUSHIYOUXIACI,BIRUSHUOYOUSUILIE、YOURONGHUA、YOUBIANXING。YIDANFAXIAN,BUGUANSHISHIXIDIANYUANHAISHIDIANZHANG,BUXUYAORENHESHOUQUAN,DOUKEYIZIJIJUEDING,BAZHEIGECHANPINRENGDAOLAJITONGHAISHIMAIJIXIAOFEIZHE。

复星医药ERQIE,RENHEYIGEDIANYUANZHIYAOFAXIANMOUWEIXIAOFEIZHETONGGUOYIJUHUAHUOZHEYIGEBIAOQINGLAIBIAOSHIDUITAXUANDEXUEGAOBUMANYI,YEBUXUYAOSHOUQUAN,LIJIJIGUKEMIANFEIHUANLINGYIGEKOUWEI,ZHIDAOTADAOMANYIWEIZHI。ZAICHANPINKOUWEIXIANZHUYOUYUSHIMIANSHANGMENGNIUYILIDENGLAOPAIBINGQILINDETONGSHI,BAFUWUZHILIANGTISHENGLEHENDADEDANGCI,JIANGXIAOFEIZHEJUEDEWUYOUSUOZHI,ZUODAOJIZHIDEXINGJIABITIYAN。

复星医药JIUMEIZHUANGPINPAILAIJIANG,MUQIANDUOSHUPINPAIDOUSHIZAIZUO“DAPAIPINGJIATIDAIPIN”。ZUOWEIYINGXIAOZHUCHANG,XIAOHONGSHUDEXIACHENQUSHIYUELAIYUEXIANZHU。JIEZHI2018NIAN10YUE,ERXIANJIYIXIACHENGSHIYONGHUZHANZHUTI,XIAOFEIJINEPINGJUNZHIJIAODI。

复星医药JIEZHI2018NIAN10YUEXIAOHONGSHUYONGHUCHENGSHIYIJIXIAOFEIJINEFENBU

TUPIANLAIYUAN:ZHONGXINJIANTOUZHENGQUANYANJIUFAZHANBU

2019年终盘点 | 十大新国货品牌崛起,你知道几个?

YINCI,ZAIDUIERXIANYIXIACHENGSHIDEYONGHUJINXINGXUANCHUANSHI,XINGJIABIWANGWANGGENGNENGXIYINTAMEN。DAPAIPINGTIRANGNIANQINGNVHAIZAIWANCHENGLEYICHANGDUI黄金配资 LIUXINGQUSHIZHUIZHUDETONGSHI,YIDINGCHENGDUSHANGSHOUHUZHULEQIANBAODEHOUDU。YINCI,XINGJIABIWANGWANGSHIGUOHUOMEIZHUANGXINPINPAIDEHEXINYOUSHI。

复星医药SHUODAOZHEILI,XIANGBIDAJIAYIJINGMINGBAI,WULUNSHIYANZHI、YINGXIAOHAISHIXINGJIABI,ZHISHICAIDUILEJIEZOUJINXINGHUASHIYINGXIAODESHOUDUAN。DANSHIDUIYUZHENZHENGCHENGGONGDEPINPAILAIJIANG,BEIHOUBUKENENGZHIYOUYINGXIAOZUOWEIZHICHENGDIAN。XINGUOHUOQUESHAOPINPAIDEDAZAOJINGYAN,ZHEIBUSHIZHENDUISHIDAGUOHUOXINPINPAI,ERSHIZHISUOYOUXINGUOHUO——JINKAOYINGXIAOKEYIZUOCHULAIDASHENGYI,DANJUEBUKENENGDAZAOCHENGGONGDEDAPINPAI。

BUKEFOUREN,ZAIZHEIZIBENDEHANDONGZHONG,GUOHUODECHUNTIANDEQUEYIJINGQIAOWUSHENGXIDEDAOLAI。DANSHIXIANGZOUDAOSHUOGUOLEILEIDEQIUJI,ZHIPAHAIYAOZOUYIBAIGEAIMASHINEIMEYUAN。

复星医药XIAYIQI,HAITUNZHIKUJIANGYIWANMEIRIJIWEILI,WEININJIANGSHUGUOHUOXINPINPAIDEKUNJUHEZHENZHENGDEJIHUIDIAN。


TUIJIANYUEDU:

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